Privacy Policy

1. Introduction

This policy governs personal information collected across our website, enquiries, communications, and client-facing services.

2. Information We May Collect

Contact Information

Name, business email, phone number, company name, job title, country, address, and preferred communication method.

Business Information

Website, industry, services, offers, target audience, marketing goals, budgets, campaign requirements, team information, and business challenges.

Account and Access Information

Usernames, access permissions, account identifiers, authentication information, and platform access supplied for service delivery.

Billing Information

Billing name, address, tax information, invoice details, transaction references, payment status, and records required for accounting and compliance.

Website and Technical Information

IP address, browser type, device type, operating system, referring pages, pages visited, time spent, form activity, cookie identifiers, approximate location, and analytics events.

Communication Records

Emails, support requests, call notes, WhatsApp messages, meeting notes, approvals, feedback, complaints, and project communication.

Client Customer and Lead Data

When delivering marketing, CRM, automation, campaign, or lead-management services, we process personal information relating to a client's prospects, customers, users, employees, or business contacts on the client's instructions.

Marketing and Campaign Information

Ad-platform identifiers, campaign data, conversion events, lead-source data, audience information, analytics information, and performance records.

3. How We Collect Information

• Directly from you
• Through website forms
• Through email, phone, WhatsApp, meetings, or support channels
• Through contracts, proposals, onboarding forms, and invoices
• Through analytics, cookies, pixels, and similar technologies
• Through advertising platforms and lead forms
• Through client-provided systems and accounts
• Through third-party service providers
• From public business sources where lawful

4. How We Use Information

• Respond to enquiries
• Assess service fit
• Prepare proposals and contracts
• Deliver marketing services
• Configure CRM, automation, funnels, websites, and campaigns
• Create and manage content
• Communicate with clients and authorised contacts
• Process payments and issue invoices
• Provide support
• Monitor service quality
• Analyse website and campaign performance
• Prevent fraud, misuse, or security incidents
• Maintain business, accounting, legal, and compliance records
• Improve our services
• Send relevant business communication where permitted
• Enforce agreements and protect legal rights

5. Legal Basis and Lawful Processing

We process personal information where necessary to respond to your request, enter into or perform a contract, comply with legal obligations, pursue legitimate business purposes, protect rights and security, or act on valid consent where consent is required.

Where Indian data-protection law applies, we process digital personal data for lawful purposes in accordance with applicable requirements, including the Digital Personal Data Protection Act, 2023 and rules brought into force from time to time.

6. Client-Controlled Data

For personal information supplied or controlled by a client, the client is responsible for:

• Having a lawful basis to collect and use the information
• Providing required privacy notices
• Obtaining consent where required
• Ensuring marketing lists are lawfully obtained
• Respecting opt-outs and communication preferences
• Ensuring claims, offers, customer data, and campaign instructions comply with applicable law
• Responding to data-subject requests unless otherwise agreed

7. Sharing of Information

We share information with trusted service providers involved in hosting, cloud storage, CRM, marketing automation, email, WhatsApp and messaging, SMS, advertising, analytics, payment processing, scheduling, video conferencing, project management, accounting, legal and professional advice, security, content production, and website and funnel delivery.

We may also disclose information with your authorisation, to comply with law or legal process, to protect rights, safety, property, or security, in connection with a restructuring, sale, transfer, or succession of the business, or to investigate fraud, abuse, security incidents, or contractual breaches.

We do not sell personal information to advertisers.

8. International Processing

Because WebMediaCatalyst serves clients globally and uses international technology providers, information may be processed or stored outside your country. Where required, we take reasonable contractual, organisational, and technical measures to support lawful international processing.

9. Advertising and Analytics

We use analytics tools, advertising pixels, conversion APIs, cookies, and similar technologies to understand website activity, measure campaigns, improve services, and deliver relevant advertising. Third-party platforms process information according to their own policies and controls.

10. Cookies

Our website uses essential, functional, analytics, and advertising cookies. More information is available in our Cookie Policy.

11. Retention

We retain information only for as long as reasonably necessary for service delivery, contract administration, support, accounting and tax requirements, legal compliance, dispute handling, security, and legitimate business records. Retention periods vary by data type, purpose, legal requirement, and client instruction.

12. Security

We use reasonable administrative, technical, and organisational safeguards appropriate to the nature of the information. No internet transmission, cloud system, or storage method is completely secure. We cannot guarantee absolute security. Clients are responsible for protecting their own accounts, devices, credentials, staff access, and systems.

13. Your Choices and Rights

Subject to applicable law, you may request information about personal data we hold, correction of inaccurate information, deletion where legally available, withdrawal of consent, restriction or objection, access to certain information, or an opt-out from non-essential marketing communication.

We may need to verify your identity before acting on a request. Legal, contractual, security, accounting, or technical requirements may limit certain requests.

14. Marketing Communication

You may unsubscribe from promotional email using the available unsubscribe method or contact us. Transactional, contractual, security, billing, and service-related messages may still be sent where necessary.

15. Children

Our website and services are intended for businesses and adults. We do not knowingly collect personal information directly from children for our own marketing purposes. Clients using our services in sectors involving children remain responsible for lawful collection, consent, notices, safeguarding, and sector-specific compliance.

16. Third-Party Links

Our website may link to third-party websites or services. We are not responsible for their privacy, content, security, or practices.

17. Changes to This Policy

We can update this Privacy Policy to reflect operational, legal, regulatory, or service changes. The updated date will be shown at the top of the page.

18. Contact

General enquiries: connect@webmediacatalyst.ai

Privacy, support, and escalations: support@webmediacatalyst.ai

WebMediaCatalyst, Golden Square, #1101, 3rd Floor, J.P. Nagar, Phase 1, Bengaluru, Karnataka, India