Paid Campaigns Managed as Part of the Connected Plan
Our Bengaluru-based team manages and optimizes paid campaigns alongside your funnels, content, and automation, so ad traffic lands somewhere built to convert it.
Overview
Performance Marketing is one of the connected pillars WebMediaCatalyst manages, and it's not included on every plan. It's included in Lead Engine and Growth Engine; it is not part of Visibility Engine. On those plans, we manage and optimize your paid campaigns as part of the same connected operation running your funnels, content, and automation, and report on performance alongside the rest of your marketing. Advertising spend itself is always billed separately from the monthly plan fee, on every plan.
What's Included
Included in Lead Engine and Growth Engine. Ad spend is paid directly to Meta or Google and is separate from the plan fee.
- Paid campaign setup and management
- Ongoing optimization as part of monthly management
- Reporting on campaign performance
- Connected to your funnels, content, and automation
Why This Pillar Matters
Paid traffic sent to a disconnected page rarely performs well. Managing campaigns alongside the funnels and follow-up they feed keeps ad spend working toward enquiries you can actually act on.
Lead Engine and Growth Engine
Performance Marketing is included in Lead Engine and Growth Engine, not Visibility Engine
Ad Spend Billed Separately
Advertising spend is always billed apart from the plan fee
Connected to the Rest of the Plan
Campaigns link to your funnels, content, and automation
Managed & Reported
Reviewed and reported on as part of the monthly operation
Got Questions? We've Got Answers.
No. Performance Marketing is included in Lead Engine and Growth Engine. Visibility Engine does not include it.
No. Advertising spend is always billed separately from the plan fee, regardless of which plan you're on.
The Lead Engine or Growth Engine fee covers campaign setup, management, and reporting. Advertising spend and any third-party software or platform charges are billed separately. See Pricing for full details.
