Paid Campaigns Managed as Part of the Connected Plan
Our Bangalore-based team manages and optimizes paid campaigns alongside your funnels, content, and automation, so ad traffic lands somewhere built to convert it.
Overview
Performance Marketing is one of the six connected pillars WebMediaCatalyst manages, and it's the one pillar that isn't included on every plan. It's included in the Scale Plan only; it is not part of the Launch Plan. On the Scale Plan, we manage and optimize your paid campaigns as part of the same connected operation running your funnels, content, and automation, and report on performance alongside the rest of your marketing. Advertising spend itself is always billed separately from the monthly plan fee, on both plans.
What's Included
Performance Marketing is included in the Scale Plan only. Advertising spend is always billed separately from the plan fee.
- Paid campaign setup and management
- Ongoing optimization as part of monthly management
- Reporting on campaign performance
- Connected to your funnels, content, and automation
Why This Pillar Matters
Paid traffic sent to a disconnected page rarely performs well. Managing campaigns alongside the funnels and follow-up they feed keeps ad spend working toward enquiries you can actually act on.
Scale Plan Only
Performance Marketing is included in the Scale Plan, not the Launch Plan
Ad Spend Billed Separately
Advertising spend is always billed apart from the plan fee
Connected to the Rest of the Plan
Campaigns link to your funnels, content, and automation
Managed & Reported
Reviewed and reported on as part of the monthly operation
Recent Services
Got Questions? We've Got Answers.
No. Performance Marketing is included only in the Scale Plan. The Launch Plan does not include it.
No. Advertising spend is always billed separately from the plan fee, regardless of which plan you're on.
The Scale Plan fee covers campaign setup, management, and reporting. Advertising spend and any third-party software or platform charges are billed separately. See Pricing for full details.
